WOW! Foods, a national food manufacturer company, commissioned Hammerhead to produce its sales video for its display at the National Food convention in Chicago. WOW! Foods, had the WOW factor when the show opened having the largest display area on the convention floor that included a Jumbotron video screen, which continuously played the high energy Hammerhead video. Wow! Foods also had Dallas Cowboys cheerleaders and a 15 ft. tall replica of Dale Earnhardt, Jr. on display.
WOW! Foods, launched in April 2010 and are currently available in vending machines, unveiling Dale Jr. branded products including wings, no-bonz wings, a cheeseburger, fillet of chicken, amongst other products. Wow! Foods will be found in convenience and clubs stores in October..