Fresh off the press: Tissot, a manufacturer of Swiss watches since 1853, announced that it has reached an agreement with JR Motorsports as a sponsor of Danica Patrick's No. 7 NASCAR Nationwide Series entry through the 2011 season.

The 28-year-old Patrick said she is thrilled about Tissot becoming a sponsor of her NASCAR Nationwide program and looks forward to promoting Tissot timepieces including the Danica Patrick Limited Edition Glamsport watch. Check out the photos shot at Hammerhead Studios.