Fresh off the press: Tissot, a manufacturer of Swiss watches since 1853, announced that it has reached an agreement with JR Motorsports as a sponsor of Danica Patrick's No. 7 NASCAR Nationwide Series entry through the 2011 season.

The 28-year-old Patrick said she is thrilled about Tissot becoming a sponsor of her NASCAR Nationwide program and looks forward to promoting Tissot timepieces including the Danica Patrick Limited Edition Glamsport watch. Check out the photos shot at Hammerhead Studios.

When Dale Earnhardt, Jr. announced his decision to move from the race team his father owned to the NASCAR powerhouse at Hendrick Motorsports, the Shifting Gears television series became a reality. Hammerhead was given exclusive access behind the scenes in a process that was then produced and witnessed by onlookers all over the world on television icon ESPN.

Hammerhead crews were the pulley in the process that included hundreds of hours of footage and were then produced round-the-clock to deliver a one-of-a-kind product to viewers. The series aired five one-hour episodes during 2008 and was turned into a DVD later that year.

Back in the Day is a television series derived from Hammerhead owner Dale Earnhardt, Jr.'s passion for racing nostalgia. The series aired weekly for two seasons on the SPEED Channel combined footage from 1960s and 1970s TV series Car and Track, along with narration from Earnhardt Jr. to relive racing moments from the early days of racing.

Back in the Day became the first major network project for Hammerhead in 2006. The television show was highly acclaimed for the relationship it established between one of NASCAR's premiere drivers today and historical racing footage. The show’s two seasons have also been released on DVD.

Over the past several years, the National Guard has become a prominent client for Hammerhead. The partnership has included more than 50 online webisodes for the Behind the Lines series online. Content for the National Guard has been produced using a plethora of activities ranging from behind the scenes footage to go-kart racing at Dale Earnhardt, Jr.'s house.

Hammerhead has continued its work with the National Guard with its exquisite audio recording capabilities that helped the National Guard launch a weekly racing update for subscribers. Working together, Hammerhead and the National Guard have been able to reach a broad audience through messaging to different avenues.