"In ground-breaking style, Junior's Hammerhead Entertainment production company has pushed the envelope of what should be expected from NASCAR TV programs to a new height. The first three episodes of Shifting Gears have been nothing short of spectacular."

"Earnhardt's latest non-racing venture is Hammerhead Entertainment, named after one of the many nicknames bestowed upon him by his father. ESPN is airing "Shifting Gears," but it's Hammerhead that shot and produced it. As you pull through the gates of Earnhardt's Mooresville, N.C., homestead (the DMA for "Dirty Mo Acres"), the first building on the left is a nondescript little office sitting perpendicular to what used to be the headquarters of JR Motorsports, but now houses a large chunk of his ever-expanding motor pool. Occupying that office all winter long has been a round-the-clock team of sleep-deprived producers, sifting through all that footage and piecing it together for the Worldwide Leader. Their marching orders from the boss were simple and direct. Show the truth, honestly, how it happened. (And while you're at it, make it look cool because the future of my new company is probably riding on it.)"